Landscape Estimating Profit Killers
How to Price Landscaping Jobs with Precision, Without Guesswork or Excel
You’ve mapped every square foot, but your margins are still unpredictable. How veteran estimator Fred Haskett (ex-Brickman, US Lawns, ValleyCrest) helps landscaping giants build pricing fast, accurate, and proven pricing systems as a result of over 50 years of field work.
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Watch This If:
Reliable pricing is a must-have for every bid.
Margins aren’t always clear, even with estimating tools
Salespeople are forced to tweak bids manually.
Your estimating system works for some property types but not others.
You’ll learn:
The biggest pricing blind spots even experienced estimators miss
How priority zones unlock accurate, frequency-based pricing.
How top landscaping companies bid faster, win more, and scale with confidence.
How to adjust pricing without undercutting margins.
Meet the Speakers
Fred Haskett
Principal Partner, TrueWinds Consulting
Fred has seen it all—tape measures, dot grids, spreadsheets, and AI mapping. He’s built estimating systems for national firms and helped local contractors stop losing money on avoidable pricing errors. This masterclass is your chance to learn what works in the field, not just in theory.
Utkarsh Sharma
CEO at SiteRecon
Utkarsh is the founder and CEO of SiteRecon. In this session, Utkarsh will guide the discussion with Fred Haskett to uncover how data-driven estimating systems can eliminate guesswork and give you confidence in every bid