Is Your Estimating System Costing You Profit?

Discover How to Price Landscaping Jobs with Precision—Without Guesswork or Excel

You’ve mapped every square foot. But your margins are still unpredictable. In this exclusive session, learn how veteran estimator Fred Haskett (ex-Brickman, US Lawns, ValleyCrest) helped landscaping companies build pricing systems that are fast, accurate, and proven over 50 years of field work.

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This Masterclass Is for You If:

You run a landscaping company and want to move beyond takeoffs into reliable pricing.

You’re using estimating tools but still not sure about the margins.

Your team is stuck tweaking estimates manually and still missing the mark.

Your estimating system works fine for certain geographies, markets, and property types but not others.

Here’s What We’ll Cover:

The biggest pricing blind spots even experienced estimators miss

How to identify priority zones on properties to unlock accurate frequency-based pricing.

How top landscaping companies use a data-backed estimating system to bid faster, win more, and scale with confidence.

How to quickly adjust pricing based on competition—without undercutting your bottom line.

What to track after losing a bid—and how it sharpens your next estimate.

Why companies that digitize estimating properly buy smarter, staff better, and close faster.

Meet the Speakers

Fred Haskett
Fred Haskett
Principal Partner, TrueWinds Consulting
Fred has seen it all—tape measures, dot grids, spreadsheets, and AI mapping. He’s built estimating systems for national firms and helped local contractors stop losing money on avoidable pricing errors. This masterclass is your chance to learn what works in the field, not just in theory.
Utkarsh Sharma
CEO at SiteRecon
Utkarsh is the founder and CEO of SiteRecon. In this session, Utkarsh will guide the discussion with Fred Haskett to uncover how data-driven estimating systems can eliminate guesswork and give you confidence in every bid

Customer testimonials

Discover how SiteRecon has transformed the way our clients approach landscaping estimates, boosting their confidence and efficiency.

It allows you to get more precise estimates delivered at 10x the speed, in a manner that is infinitely scalable. It’s like taking my brain and jamming it into a software that becomes like me."
Austin Evans
Owner, Energyscapes
“It’s been a game changer for us. We’re confident in our pricing, it’s simplified our process and increased our win rate. The professionalism it brings to our proposals speaks volumes about our brand.”
Brandon Ingram
President, Environment Control Solutions
"Since we started using SiteRecon, our estimates have become more accurate, and our estimation process has been streamlined. This has freed up our time, allowing us to focus on other aspects of our business."
Eric Tennant
Owner, Tennant Landscape Solutions