The Sales Playbook for Winning Landscaping Clients

Turn cold leads into long-term contracts with a proven, boots-on-the-ground strategy from one of industry’s best salesman.

In this webinar, you'll learn how to build and manage a dream pipeline from someone who’s walked the talk—literally. Patrick Spusta has gone from field ops to heading sales at a multi-million dollar landscaping company. And now he’s unpacking his lead generation and prospecting system

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This Webinar Is for You If…

You run a landscaping business and want to fill your pipeline with high-fit clients.

You’re tired of cold calling

You lead sales or business development and are looking for repeatable prospecting systems, not random wins.

You want your reps to stop waiting for referrals and start generating leads that close.

Here’s What We’ll Cover:

The “Dream 30” pipeline method: How to chase and close your ideal clients

Why walking into an office with the right name (and a small gift) beats 100 emails—and how to do it right.

Lunch & Learns and workshops: The underrated sales funnel hiding in your local pizza delivery.

How to use AI takeoffs and site audits to start trust-based conversations—not just submit bids.

Why your pipeline may be full—but your close rate is low (and how to fix it with weekly reviews).

The one mindset shift that helped Patrick build a team with 90% retention and scalable systems.

Meet the Speakers

Patrick Spusta
Patrick Spusta
Director of Sales, Gardens of Babylon
Patrick started in production. Then learned the ropes in design-build. Built relationships from scratch. And now he leads sales at a fast evolving company with both commercial and residential clients. If you’re serious about sales and ready to stop waiting for opportunities Patrick’s session is one you can’t miss.
Utkarsh Sharma
CEO at SiteRecon
Utkarsh is the founder and CEO of SiteRecon, where he helps landscaping companies turn sales conversations into signed contracts with the power of data and automation. In this session, he’ll guide Patrick through the proven playbook for building a high-performing sales pipeline.

Customer testimonials

Discover how SiteRecon has transformed the way our clients approach landscaping estimates, boosting their confidence and efficiency.

It allows you to get more precise estimates delivered at 10x the speed, in a manner that is infinitely scalable. It’s like taking my brain and jamming it into a software that becomes like me."
Austin Evans
Owner, Energyscapes
“It’s been a game changer for us. We’re confident in our pricing, it’s simplified our process and increased our win rate. The professionalism it brings to our proposals speaks volumes about our brand.”
Brandon Ingram
President, Environment Control Solutions
"Since we started using SiteRecon, our estimates have become more accurate, and our estimation process has been streamlined. This has freed up our time, allowing us to focus on other aspects of our business."
Eric Tennant
Owner, Tennant Landscape Solutions