Tim Johnson automates property measurements

SiteRecon adoption: November 2020

Source of measurements before SiteRecon - Google Earth, Site Visits

Revenue: $74 million

Pioneer: Tim Johnson, President

Key benefits

600 properties measured within 2 weeks

Turning around proposals within 24 hours

Streamlined the sales process

Measured more than 600 properties within 2 weeks

"We had to get our entire portfolio mapped as we were transitioning to Aspire. We initially submitted a master spreadsheet of the properties that needed to be measured, but we kept on finding properties that were not on the original spreadsheet as we were going through organizing. So I think that number grew from around 500 at the time of starting to over 600 by the time we were done."

Context - Tim talks about how SiteRecon helped him transition to Aspire by measuring more than 600 properties within just two weeks.

The benefits of automation were noticeable instantly

"We realized pretty quickly that it was going to be an effective tool for us despite all the reservations. Pretty much as soon as we submitted the list and started getting back properties back from you, we understood exactly what it was and what a benefit it was to us."

Context - Tim talks about how it took him no time to notice that automating the measurements was positively affecting his business.

Speeded up the process of generating maintenance proposals

"I think that if people really want to be honest, it takes them more time (to measure properties) than they want to admit. Whether it takes you 5 minutes or 15 minutes or 30 minutes, you can get those minutes back (by automating the measurement process) to devote to something else that maybe somebody else can’t do for you."

Context - Faster measurements allow for faster development of maintenance proposals.

Simple and straightforward - anybody can use it

"The system’s very straightforward. Pretty much anybody can hop in and do it."

Context - Tim talks about how easy and hassle-free it is to use SiteRecon

Turning around proposals within 24 hours regularly

"(It helps us get) real detail. Not like, “Oh yeah, that looks like a two hour property and a 40 yards mulch.” I mean it is real square foot production rate estimates that are accurate and trackable."

Context - Tim talks about how the accuracy of measurement speeds up the entire process.

Faster measurements = Higher closing rate

“The first person there has a pretty good chance of closing, and it allows us to be that first person there with a proposal much more often. If you’re not able to respond quickly in a professional and accurate manner through the sales process, then they (customers) are probably not going to think that you’ll be able to do that on the service side.”

Context - Tim talks about how automating the measurements affects the closing rate.

Streamlining of the sales process has been the biggest benefit

“It has 100% streamlined our sales process. It eliminates the room for error and streamlines the process where everyone knows what the process is, the process is the same for everyone, and it’s done in an efficient manner.”

Context - Tim talks about the biggest benefit of automating property measurements.

Tim's message for the landscapers

“It’s been a huge tool for us. We like the pricing structure; we like how the credits work; we like the turnaround time. Give it a try. I think if anybody gives it a try, they’re probably not going to go back.”

Context - Tim's two cents for the industry.

See other case studies

Greenscape Inc.

Daniel Currin, CEO

Level Green Landscaping

Michael Mayberry, CTO

SiteRecon automates property measurements for...

Snow management

Parking lots, sidewalks and pavement surface areas for snow plowing and de-icing estimations

Lawn care

Turf, hard edges and soft edges for lawn care, irrigation and fertilization

Shrub care

Beds and pruning surface areas for shrub care

Tree care

Tree count and height for estimating tree care operations

Try it now for free!

Just 3 steps to get to the free trial

1. Qualify quiz to access the trial

2 minute quiz

2. Get free credits

Worth $50

3. Sign up

And automate measurements

See SiteRecon in Action

Measure properties at the click of a button

  • What is SiteRecon?

    SiteRecon is an end-to-end, fully automated property measurement solution.

    It is an online platform that measures the properties for you. You have the option to measure properties on your own or get them measured by the software.

    It has a button - 'Get Measurements' - that creates orders to generate property measurements.

    All you need to do is input the address, select the features to measure and press that button - SiteRecon pulls the property outline and high resolution aerial imagery; measures the property, checks for quality and delivers the data.

    Result - fully automated property measurements.

  • What can I measure with SiteRecon?

    You can measure standard features such as surface area of turf, beds, sidewalks, parking lots; length of soft edges and hard edges; count of trees and palm trees.

  • What will the delivery time look like?

    Depends on the size of the property, the number of features to be measured and the volume of order traffic. In case the system is not swamped with measurements (>95% of the time), you can expect to get back the measurements within:

    • 30 minutes for a residential property where you need turf area.
    • 5 hours for a 10 acre property with turf, beds, trees, sidewalks, and parking lot measurements.

    Why does it take 30 minutes to do turf on a residential site? Because someone in our team always eyeballs the measurements extracted by the computer algorithm from aerial imagery to make sure that the data created is accurate.

  • How accurate is it?

    • Map outlines are accurate within 7 cms of their actual position on the ground. Measurement numbers are extracted using these map outlines.
    • You can get similar accuracy from a property survey is someone moves the measuring wheel exactly along the boundary of the parking lot on the property. And then repeat the exercise of turf, beds and all other features that you measure

    SiteRecon users have verified the measurements through site visits and you can see their testimonial in the case study videos.

  • How does SiteRecon handle a property covered by trees?

    SiteRecon combines different sources of imagery to get the most complete picture of the site -

    • Leaf-off imagery collected during winters to see through tree canopies
    • Street imagery to get a view from ground

    The above sources are combined with the latest high resolution aerial imagery of the site to extract measurements.

  • Can SiteRecon measure a property that was recently constructed?

    Yes. SiteRecon access the best-in-class aerial imagery from Nearmap to extract measurements. Nearmap imagery is collected over 700 cities within the last 1-9 months. The collection frequency depends on how big your city is. The bigger the city, higher the collection frequency.

  • Can SitRecon measure hundreds of properties in one go?

    Yes. It is possible to place bulk orders on SiteRecon. This how it works -

    • Upload an excel containing the list of addresses and the measurements needed.
    • Review if the right location and property outline was picked up for the address.
    • Click on 'Get measurements'
    • Properties are mapped at a rate of few dozen per day and the support team follows up to ensure that the data is reviewed and approved.
  • Is there a restriction on the type of properties that SiteRecon can measure?

    No. SiteRecon supports measurements for -

    • Residential properties
    • Commercial properties
    • HOAs - common areas, private areas
    • Municipal right-of-ways
    • Sub-parts of larger properties
    • Properties outside cities in continental US - in Alaska, Hawaii, Samoa, Canada, Venezuela and Antarctica.
  • How do I take the measurements to the field for site visits?

    You can open SiteRecon app on mobile devices such as smartphones and tablets/iPads. As long as you have an internet connection and a mobile in the field, you can access the maps.

  • How do I share the data with my team and customers?

    SiteRecon enables you to share maps with accounts added to your organization's workspace. Everyone added to the workspace can view the maps and measurements

    For people outside the team, you can share a map just like sharing a YouTube video - using a web page link.

  • Who uses the platform? What is their use case?

    The most common users of the platform are -

    • Business developers - ordering measurements while working on opportunities
    • Estimators - offloading measurement tasks on the platform
    • Operations managers - verifying the maps and measurements through site visits
    • Admin and support staff - helping leadership of their companies execute bulk orders on the platform when they decide to move to a business management software like Aspire.
  • What does the onboarding process look like?

    Once you decide to subscribe, there are five steps to go through -

    • Signing data license agreement
    • Paying for platform subscription
    • Signing up on the platform
    • Completing the 1-hour training call with SiteRecon team
    • Ordering first property to measure
  • Our company doesn't have a lot of volume of property measurements. Will we benefit from it?

    Even if you have 50 properties to measure every year, those are 50 opportunities to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • I can't afford it since I've already bought the annual subscription of another property measurement tool.

    You have only paid for the software subscription. You haven’t paid the real cost of using it - the cost of time invested into measuring properties and the missed opportunity to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • What is the ROI?

    We help you discover the ROI (return on investment) on our demo call.

    You can also see the ROI on the Greenscape and Mainscape Case Studies page.

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