Level Green Landscaping automates property measurements

SiteRecon adoption: September 2020

Source of measurements before SiteRecon - Paid online property measurement software


Revenue: $23 million


Pioneer: Michael Mayberry, CTO


Key benefits

Producing more bids in the same time

Saved 250 hours in one month during peak sales season

Time to estimate went down from 5-10 days to 2-3 days


Eliminated friction in sales process

"The amount of time that it would take for a person to work through these bids was a very long time and sometimes we need to turn bids around quickly so that we have a very short window to get this done.
Nothing else can be done in terms of creating this proposal until the property measuring is done. So it was taking us a very long time to do that and causing some friction within the company as we tried to move through the process."

Context - All sales teams like to move fast but manual measurements was slowing down the response times and the agility.


Measurements happen faster than we can do it in-house

"The biggest benefit to this platform is kind of twofold - it happened faster than we could do it in-house and the benefit is not just the savings of time of one person, but the fact that we can also redirect that person on to something else."

Context - Before SiteRecon, properties were measured on Go iLawn® and someone had to allocate measurement time in their calendar

*Go iLawn® is a registered trademark owned by GIS Dynamics

We don't need somebody clicking around the map now

"We do not need to have somebody spend their time going through a map and clicking around a map, we can just get a good outline of the property and put the features that we want. And a few hours later, we get the results that we need."

Context - Manager Trainees were responsible for measurements before SiteRecon, now they can focus on training and learning.


Do a better production review and spend more time focused on the prospect

"The ability to compress the amount of time in the beginning of the bid process is huge for us, because it allows us to do a better production review. And it allows us to spend more time focused on the client and, and figuring out what the client needs, rather than focusing on measuring property."

Context - Time to estimate went down from 5-10 days to 2-3 days after adoption of SiteRecon, enabling sales team to qualify leads faster and have smarter conversations with


Produce more bids in the same time

"If it was taking us 30 hours To produce a bid before, and we're now doing that in 10 hours, that means we can do three bids in the same amount of time that we used to be able to do one bid. So that allows us to bid more work. And it also allows us to focus more time with the customer."

Context - The time investment of business developers, account managers and manager trainees in the bid process reduces due to measurement automation and smoother collaboration.


We are giving time back to people that they did not have in previous sales seasons

"Across the board, it's been excellent. The common thread across all of these different positions in our company is that we are saving time, and we are giving time back to people that they would not have had in previous sales seasons."

Context - Multiple positions were involved in the measurement process - Business Developers (defining the scope), Manager Trainees (measuring on Go iLawn®), Account Managers (helping MTs with measurements), Operations Managers (visiting the site), Branch Managers (approving the estimates)

*Go iLawn® is a registered trademark owned by GIS Dynamics

We need transparency and SiteRecon delivers

"They've also put the data in a place that makes it accessible and visible to everyone in our company, which is important. We need transparency in our company so that we can continue with our open communication. And SiteRecon delivers that to us."

Context - Transparency is critical as multiple roles at Level Green need to collaborate during the estimating and bidding process


Do checks at first..that's how we built confidence in the system

"I completely understand people's apprehension about moving to a system that there is very little human involvement. And what we did to overcome that was we did checks at first and we took the time to follow up with these measurements to make sure that they made sense and were accurate to where we expected them to be.
And once you do that, and you can prove, you know over 10 properties 15 properties 20 properties that these measurements are coming back where you expect them to be, I think that's how you build confidence in the system."

Context - Mike explains how he built trusted in an inanimate system that measures properties instead of humans


Mike's 2 cents for green industry

"If you are spending even a few hours a week during your sales season working on manually producing these bids, I would say really, really put some thought into giving that up and what else could that person be doing?"

And think about it from that perspective - is having somebody measure something on a screen or go out into the field and measure it with a wheel, is that really the best use of their time? Or is that just because it's how you've always done it


See other case studies

Greenscape Inc.

Daniel Currin, CEO


Nate Hyde, VP Sales


SiteRecon automates property measurements for...

Snow management

Parking lots, sidewalks and pavement surface areas for snow plowing and de-icing estimations

Lawn care

Turf, hard edges and soft edges for lawn care, irrigation and fertilization

Shrub care

Beds and pruning surface areas for shrub care

Tree care

Tree count and height for estimating tree care operations


See SiteRecon in Action

Measure properties at the click of a button

  • What is SiteRecon?

    SiteRecon is an end-to-end, fully automated property measurement solution.

    It is an online platform that measures the properties for you. You have the option to measure properties on your own or get them measured by the software.

    It has a button - 'Get Measurements' - that creates orders to generate property measurements.

    All you need to do is input the address, select the features to measure and press that button - SiteRecon pulls the property outline and high resolution aerial imagery; measures the property, checks for quality and delivers the data.

    Result - fully automated property measurements.

  • What can I measure with SiteRecon?

    You can measure standard features such as surface area of turf, beds, sidewalks, parking lots; length of soft edges and hard edges; count of trees and palm trees.

  • What will the delivery time look like?

    Depends on the size of the property, the number of features to be measured and the volume of order traffic. In case the system is not swamped with measurements (>95% of the time), you can expect to get back the measurements within:

    • 30 minutes for a residential property where you need turf area.
    • 5 hours for a 10 acre property with turf, beds, trees, sidewalks, and parking lot measurements.

    Why does it take 30 minutes to do turf on a residential site? Because someone in our team always eyeballs the measurements extracted by the computer algorithm from aerial imagery to make sure that the data created is accurate.

  • How accurate is it?

    • Map outlines are accurate within 7 cms of their actual position on the ground. Measurement numbers are extracted using these map outlines.
    • You can get similar accuracy from a property survey is someone moves the measuring wheel exactly along the boundary of the parking lot on the property. And then repeat the exercise of turf, beds and all other features that you measure

    SiteRecon users have verified the measurements through site visits and you can see their testimonial in the case study videos.

  • How does SiteRecon handle a property covered by trees?

    SiteRecon combines different sources of imagery to get the most complete picture of the site -

    • Leaf-off imagery collected during winters to see through tree canopies
    • Street imagery to get a view from ground

    The above sources are combined with the latest high resolution aerial imagery of the site to extract measurements.

  • Can SiteRecon measure a property that was recently constructed?

    Yes. SiteRecon access the best-in-class aerial imagery from Nearmap to extract measurements. Nearmap imagery is collected over 700 cities within the last 1-9 months. The collection frequency depends on how big your city is. The bigger the city, higher the collection frequency.

  • Can SitRecon measure hundreds of properties in one go?

    Yes. It is possible to place bulk orders on SiteRecon. This how it works -

    • Upload an excel containing the list of addresses and the measurements needed.
    • Review if the right location and property outline was picked up for the address.
    • Click on 'Get measurements'
    • Properties are mapped at a rate of few dozen per day and the support team follows up to ensure that the data is reviewed and approved.
  • Is there a restriction on the type of properties that SiteRecon can measure?

    No. SiteRecon supports measurements for -

    • Residential properties
    • Commercial properties
    • HOAs - common areas, private areas
    • Municipal right-of-ways
    • Sub-parts of larger properties
    • Properties outside cities in continental US - in Alaska, Hawaii, Samoa, Canada, Venezuela and Antarctica.
  • How do I take the measurements to the field for site visits?

    You can open SiteRecon app on mobile devices such as smartphones and tablets/iPads. As long as you have an internet connection and a mobile in the field, you can access the maps.

  • How do I share the data with my team and customers?

    SiteRecon enables you to share maps with accounts added to your organization's workspace. Everyone added to the workspace can view the maps and measurements

    For people outside the team, you can share a map just like sharing a YouTube video - using a web page link.

  • Who uses the platform? What is their use case?

    The most common users of the platform are -

    • Business developers - ordering measurements while working on opportunities
    • Estimators - offloading measurement tasks on the platform
    • Operations managers - verifying the maps and measurements through site visits
    • Admin and support staff - helping leadership of their companies execute bulk orders on the platform when they decide to move to a business management software like Aspire.
  • What does the onboarding process look like?

    Once you decide to subscribe, there are five steps to go through -

    • Signing data license agreement
    • Paying for platform subscription
    • Signing up on the platform
    • Completing the 1-hour training call with SiteRecon team
    • Ordering first property to measure
  • Our company doesn't have a lot of volume of property measurements. Will we benefit from it?

    Even if you have 50 properties to measure every year, those are 50 opportunities to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • I can't afford it since I've already bought the annual subscription of another property measurement tool.

    You have only paid for the software subscription. You haven’t paid the real cost of using it - the cost of time invested into measuring properties and the missed opportunity to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • What is the ROI?

    We help you discover the ROI (return on investment) on our demo call.

    You can also see the ROI on the Greenscape and Mainscape Case Studies page.


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