Priority Landscape automates property measurements

SiteRecon adoption: January 2021

Source of measurements before SiteRecon - Go iLawn, Site Visits


Pioneer: Tyler Jabaay

Key benefits

Saved 6 months worth of a sales rep's salary


Significant increase in closing rate

Faster, more accurate measurements improved customer service


SiteRecon helps us deliver excellent customer service

“Our biggest differentiator is customer service. So if we tell people we’re different, well, that’s fine; I’m sure everybody else does. But if we can show them that we’re different, we turn proposals around faster and that we make decisions on pricing based on data - we get data from you - then that’s a big differentiator there. That plays into our customer service because that’s our only differentiator.”

Accurate measurements help keep things simple

“They thought it was 30,000 feet of grass, well, actually it’s 50,000. Well, guess what, you’re upside down in your fertilizer application. This hurts not only from the managerial standpoint but from the labor standpoint and there goes your schedule, and then your manager’s pissed, and then you’re behind. I mean, it just steamrolls right. So if we can have some accurate production rates to go with the data that we’re given by SiteRecon then it’s a simple system."

Increased close rates and instilled confidence into the sales reps

“From a pricing standpoint it definitely helps us but I think it also instills some confidence into the sales reps knowing that they’re coming to the table with an estimate that’s accurate. So if the sales rep believes that what they’re selling is accurate and fair, then I think it’s easier for them to have that conversation when someone’s trying to beat them down on price or things like that because they understand what the costs are accurately.”

Saved 6 months worth of a sales rep's salary

“I bet it saves 6 months of somebody’s salary and from the sales standpoint we’re turning around faster too. I mean, it’s literally a no-brainer.”

SiteRecon maps are being used for more than just estimating

“It’s starting to play a bigger role in what’s going into the agreements. We’ve always been putting in the property maps and now the difference is that now the property maps are clear with the outlines from the property. So the maps are used (for more than just estimating) and they’re getting used more and more and more as we find new ways to use them.

Tyler and Rob discover the benefits of SiteRecon app

Rob and Tyler discover the SiteRecon app during the call learn about the myriad of benefits that it brings to the table.

See other case studies

Greenscape Inc.

Daniel Currin, CEO

Level Green Landscaping

Michael Mayberry, CTO

SiteRecon automates property measurements for...


Snow management

Parking lots, sidewalks and pavement surface areas for snow plowing and de-icing estimations

Lawn care

Turf, hard edges and soft edges for lawn care, irrigation and fertilization

Shrub care

Beds and pruning surface areas for shrub care

Tree care

Tree count and height for estimating tree care operations

See SiteRecon in Action

Measure properties at the click of a button

  • What is SiteRecon?

    SiteRecon is an end-to-end, fully automated property measurement solution.

    It is an online platform that measures the properties for you. You have the option to measure properties on your own or get them measured by the software.

    It has a button - 'Get Measurements' - that creates orders to generate property measurements.

    All you need to do is input the address, select the features to measure and press that button - SiteRecon pulls the property outline and high resolution aerial imagery; measures the property, checks for quality and delivers the data.

    Result - fully automated property measurements.

  • What can I measure with SiteRecon?

    You can measure standard features such as surface area of turf, beds, sidewalks, parking lots; length of soft edges and hard edges; count of trees and palm trees.

  • What will the delivery time look like?

    Depends on the size of the property, the number of features to be measured and the volume of order traffic. In case the system is not swamped with measurements (>95% of the time), you can expect to get back the measurements within:

    • 30 minutes for a residential property where you need turf area.
    • 5 hours for a 10 acre property with turf, beds, trees, sidewalks, and parking lot measurements.

    Why does it take 30 minutes to do turf on a residential site? Because someone in our team always eyeballs the measurements extracted by the computer algorithm from aerial imagery to make sure that the data created is accurate.

  • How accurate is it?

    • Map outlines are accurate within 7 cms of their actual position on the ground. Measurement numbers are extracted using these map outlines.
    • You can get similar accuracy from a property survey is someone moves the measuring wheel exactly along the boundary of the parking lot on the property. And then repeat the exercise of turf, beds and all other features that you measure

    SiteRecon users have verified the measurements through site visits and you can see their testimonial in the case study videos.

  • How does SiteRecon handle a property covered by trees?

    SiteRecon combines different sources of imagery to get the most complete picture of the site -

    • Leaf-off imagery collected during winters to see through tree canopies
    • Street imagery to get a view from ground

    The above sources are combined with the latest high resolution aerial imagery of the site to extract measurements.

  • Can SiteRecon measure a property that was recently constructed?

    Yes. SiteRecon access the best-in-class aerial imagery from Nearmap to extract measurements. Nearmap imagery is collected over 700 cities within the last 1-9 months. The collection frequency depends on how big your city is. The bigger the city, higher the collection frequency.

  • Can SitRecon measure hundreds of properties in one go?

    Yes. It is possible to place bulk orders on SiteRecon. This how it works -

    • Upload an excel containing the list of addresses and the measurements needed.
    • Review if the right location and property outline was picked up for the address.
    • Click on 'Get measurements'
    • Properties are mapped at a rate of few dozen per day and the support team follows up to ensure that the data is reviewed and approved.
  • Is there a restriction on the type of properties that SiteRecon can measure?

    No. SiteRecon supports measurements for -

    • Residential properties
    • Commercial properties
    • HOAs - common areas, private areas
    • Municipal right-of-ways
    • Sub-parts of larger properties
    • Properties outside cities in continental US - in Alaska, Hawaii, Samoa, Canada, Venezuela and Antarctica.
  • How do I take the measurements to the field for site visits?

    You can open SiteRecon app on mobile devices such as smartphones and tablets/iPads. As long as you have an internet connection and a mobile in the field, you can access the maps.

  • How do I share the data with my team and customers?

    SiteRecon enables you to share maps with accounts added to your organization's workspace. Everyone added to the workspace can view the maps and measurements

    For people outside the team, you can share a map just like sharing a YouTube video - using a web page link.

  • Who uses the platform? What is their use case?

    The most common users of the platform are -

    • Business developers - ordering measurements while working on opportunities
    • Estimators - offloading measurement tasks on the platform
    • Operations managers - verifying the maps and measurements through site visits
    • Admin and support staff - helping leadership of their companies execute bulk orders on the platform when they decide to move to a business management software like Aspire.
  • What does the onboarding process look like?

    Once you decide to subscribe, there are five steps to go through -

    • Signing data license agreement
    • Paying for platform subscription
    • Signing up on the platform
    • Completing the 1-hour training call with SiteRecon team
    • Ordering first property to measure
  • Our company doesn't have a lot of volume of property measurements. Will we benefit from it?

    Even if you have 50 properties to measure every year, those are 50 opportunities to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • I can't afford it since I've already bought the annual subscription of another property measurement tool.

    You have only paid for the software subscription. You haven’t paid the real cost of using it - the cost of time invested into measuring properties and the missed opportunity to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • What is the ROI?

    We help you discover the ROI (return on investment) on our demo call.

    You can also see the ROI on the Greenscape and Mainscape Case Studies page.

Book a session

Ready to try SiteRecon?

Early bird users will get huge discounts!

Your cart
    Checkout