Increased close rate from 10% to 20%, sales per BD increase by $100,000/yr
"Now we're able to widen out the bottom part of that funnel and have a better close rate. We're also putting better, more qualified leads in the top of the funnel. And frankly, seeing our close rate increase that 20 to 25%."
Context - Nate elaborates on the ROI from automating property measurements
Bid price optimized by $150,000
"It was roughly a 0.03 acres per door difference (between our data and SiteRecon's data), which equated to about a $150,000 price difference from what I would have proposed compared to what I did. "
Context - Mainscape was working on an HoA where they measured a couple of houses and then extrapolated that data for the entire HoA. The difference that they found between SiteRecon's data and their data was astounding.
65x return on investment
"That ultimately is one of those calculations that made this a no-brainer for us. Down the same road, there's actually now a cost associated with qualifying. So our sales teams are seeking out better opportunities."
Context - Nate talks about the return on investment from automating property measurements
Accurate measurements = Max equipment utilization + Minimal gap in operational planning and execution
"It takes a lot of that emotional and distorted views, I'll call it, just views that sales people have had, it takes out that personal touch, and it actually puts it down to a very accurate and logical measurement."
Context - Nate talks about benefits of accurate measurements during operations after sales are closed
SiteRecon is an end-to-end, fully automated property measurement solution.
It is an online platform that measures the properties for you. You have the option to measure properties on your own or get them measured by the software.
It has a button - 'Get Measurements' - that creates orders to generate property measurements.
All you need to do is input the address, select the features to measure and press that button - SiteRecon pulls the property outline and high resolution aerial imagery; measures the property, checks for quality and delivers the data.
Result - fully automated property measurements.
What can I measure with SiteRecon?
You can measure standard features such as surface area of turf, beds, sidewalks, parking lots; length of soft edges and hard edges; count of trees and palm trees.
Depends on the size of the property, the number of features to be measured and the volume of order traffic. In case the system is not swamped with measurements (>95% of the time), you can expect to get back the measurements within:
30 minutes for a residential property where you need turf area.
5 hours for a 10 acre property with turf, beds, trees, sidewalks, and parking lot measurements.
Why does it take 30 minutes to do turf on a residential site? Because someone in our team always eyeballs the measurements extracted by the computer algorithm from aerial imagery to make sure that the data created is accurate.
How accurate is it?
Map outlines are accurate within 7 cms of their actual position on the ground. Measurement numbers are extracted using these map outlines.
You can get similar accuracy from a property survey is someone moves the measuring wheel exactly along the boundary of the parking lot on the property. And then repeat the exercise of turf, beds and all other features that you measure
SiteRecon users have verified the measurements through site visits and you can see their testimonial in the case study videos.
How does SiteRecon handle a property covered by trees?
SiteRecon combines different sources of imagery to get the most complete picture of the site -
Leaf-off imagery collected during winters to see through tree canopies
Street imagery to get a view from ground
The above sources are combined with the latest high resolution aerial imagery of the site to extract measurements.
Can SiteRecon measure a property that was recently constructed?
Yes. SiteRecon access the best-in-class aerial imagery from Nearmap to extract measurements. Nearmap imagery is collected over 700 cities within the last 1-9 months. The collection frequency depends on how big your city is. The bigger the city, higher the collection frequency.
Can SitRecon measure hundreds of properties in one go?
Yes. It is possible to place bulk orders on SiteRecon. This how it works -
Upload an excel containing the list of addresses and the measurements needed.
Review if the right location and property outline was picked up for the address.
Click on 'Get measurements'
Properties are mapped at a rate of few dozen per day and the support team follows up to ensure that the data is reviewed and approved.
Is there a restriction on the type of properties that SiteRecon can measure?
No. SiteRecon supports measurements for -
HOAs - common areas, private areas
Sub-parts of larger properties
Properties outside cities in continental US - in Alaska, Hawaii, Samoa, Canada, Venezuela and Antarctica.
How do I take the measurements to the field for site visits?
You can open SiteRecon app on mobile devices such as smartphones and tablets/iPads. As long as you have an internet connection and a mobile in the field, you can access the maps.
How do I share the data with my team and customers?
SiteRecon enables you to share maps with accounts added to your organization's workspace. Everyone added to the workspace can view the maps and measurements
For people outside the team, you can share a map just like sharing a YouTube video - using a web page link.
Who uses the platform? What is their use case?
The most common users of the platform are -
Business developers - ordering measurements while working on opportunities
Estimators - offloading measurement tasks on the platform
Operations managers - verifying the maps and measurements through site visits
Admin and support staff - helping leadership of their companies execute bulk orders on the platform when they decide to move to a business management software like Aspire.
What does the onboarding process look like?
Once you decide to subscribe, there are five steps to go through -
Signing data license agreement
Paying for platform subscription
Signing up on the platform
Completing the 1-hour training call with SiteRecon team
Ordering first property to measure
Our company doesn't have a lot of volume of property measurements. Will we benefit from it?
Even if you have 50 properties to measure every year, those are 50 opportunities to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.
I can't afford it since I've already bought the annual subscription of another property measurement tool.
You have only paid for the software subscription. You haven’t paid the real cost of using it - the cost of time invested into measuring properties and the missed opportunity to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.
What is the ROI?
We help you discover the ROI (return on investment) on our demo call.