Pioneer - Nate Hyde, VP Sales
Revenue - $74 million
SiteRecon adoption - July 2020
Key benefits -
Closing rate increases to 20%,
1200 hours of sales time saved in 3 months,
Bids optimized by more than $100,000
Source of measurements before SiteRecon - Diamond Maps (online software to measure properties), Site Visits
"Getting this measurement process very focused empowered us to allow the rest of our team members to continue to focus on the key points of their job without adding a piece that they have to figure out how to fit into their normal workflow"
Context - Nate talks about what attracted him to a solution that would help offload the responsibility of measurements from his team
I've measured a lot of properties in my career. It was a burden for me, it was a challenge for me trying to find the time to do my normal work, and do these takeoffs and do these estimates. Just identifying the opportunity that you had, it was a lightbulb moment. And all of a sudden, this is the innovation that we're looking for.
Context - Before SiteRecon, properties were measured online on Diamond Maps and someone had to allocate measurement time in their calendar. It could be week or two weeks before estimates were done.
When we can sit down and start talking about changing the scope and augmenting our recommendations to work within a certain price point, now we're having good business conversations and we're getting to a resolution together. That's really when we make that connection with the customers
Context - Compared to before, the quality of pre-bid interaction and site walks has changed as sales guys can talk numbers right from the start of the conversation
"the impartial nature, you have no skin in the game. If we get the job or don't get the job, you're just providing the most accurate measurements as possible. So that takes away somebody's chance of adjusting measurements"
Context - Nate talks about accurate measurements from SiteRecon helping bid precisely and win large projects
"So in that extra days that we've just gained back for them, business developers able to make contact with more customers, they’re able to get into more opportunities, they're able to have good strong conversations about what our customers pain points are, and really focus on that, because they're not distracted by the mapping process."
Context - Nate talks about freeing up business developers from maesurement tasks and focusing them on sales
That ultimately is one of those calculations that made this a no-brainer for us. Down the same road, there's actually now a cost associated with qualifying. So our sales teams are seeking out better opportunities.
Context - Nate talks about the return on investment from automating property measurements
"Now we're able to widen out the bottom part of that funnel and have a better close rate. We're also putting better, more qualified leads in the top of the funnel. And frankly, seeing our close rate increase that 20 to 25%."
Context - Nate elaborates on the ROI from automating property measurements
It takes a lot of that emotional and distorted views, I'll call it, just views that sales people have had, it takes out that personal touch, and it actually puts it down to a very accurate and logical measurement
Context - Nate talks about benefits of accurate measurements during operations after sales are closed
Our sales team has communicated everything to the delivery team, and the delivery team shows up in those with their expectations. It's a lot more fluid of a startup process
Context - Nate explains how SiteRecon maps help with smoother handover of information from sales to operations team after a bid has been awarded
"when a customer says, I need a solution over here, it's not always conducive when we're based out of Indiana and somebody is asking for a bid in Maryland for us to go out and take a look at the property in Maryland, that's a substantial amount of travel. So for us to be able to really qualify it and get support from you and your team on the measurement side, it really makes that process of securing work outside of the state that we're operating in a lot easier
Context - Nate talks about the future of automating measurements in his team when Mainscape's biggest room for growth is in new markets, organically through relationships and sales
The reality is, this is a great service, great product. And regardless of the competitive advantage that I think I'm getting right now, I think Utkarsh, you've done a phenomenal job building this team, and building the service for us and for us in this industry
Context - Nate is generous with his praise :)
Parking lots, sidewalks and pavement surface areas for snow plowing and de-icing estimations
Turf, hard edges and soft edges for lawn care, irrigation and fertilization
Beds and pruning surface areas for shrub care
Tree count and height for estimating tree care operations
Sign up on SiteRecon platform and request credits to activate account
Buy credits to order measurements. You just need $10 to get started
Order measurements and get measurements within hours
Measure properties at the click of a button
SiteRecon is an end-to-end, fully automated property measurement solution. It is an online platform that measures the properties for you. It has no drawing tool or editing tool on it.
It has a button - 'Get Measurements' - that creates orders to generate property measurements.
All you need to do is input the address, select the features to measure and press that button - SiteRecon pulls the property outline and high resolution aerial imagery; measures the property, checks for quality and delivers the data.
Result - fully automated property measurements.
SiteRecon delivers the following assets at the click-of-a-button in a few hours
(delivered in a few seconds with the property outline)
You can measure standard features such as surface area of turf, beds, sidewalks, parking lots; length of soft edges and hard edges; count of trees and palm trees.
SiteRecon users have verified the measurements through site visits and you can see their testimonial in the case study videos.
SiteRecon combines different sources of imagery to get the most complete picture of the site -
The above sources are combined with the latest high resolution aerial imagery of the site to extract measurements.
Yes. SiteRecon access the best-in-class aerial imagery from Nearmap to extract measurements. Nearmap imagery is collected over 370 cities within the last 4-9 months. The collection frequency depends on how big your city is.
Yes. It is possible to place bulk orders on SiteRecon. The customer support team supports you directly with such requests.
This how it works -
No. SiteRecon supports measurements for -
You can open SiteRecon app on mobile devices such as smartphones and tablets/iPads. As long as you have an internet connection and a mobile in the field, you can access the maps.
SiteRecon maps and measurements can be shared as easily as a YouTube video - using a web page link.
If you are a business developer and you want operations managers to visit the site and approve the data, you can use common logins for now. From January, SiteRecon will enable you to share maps with accounts created with the email ids of your organisation.
The most common users of the platform are -
Once you decide to subscribe, there are five steps to go through -
Early bird users will get huge discounts
