Greenscape automates property measurements

Daniel Currin, CEO, Greenscape talks about how SiteRecon's automated measurements have helped him save time and spend it on high value activities that actually contribute to sales.

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Introduction

Greenscape, a commercial landscaping and construction firm, has been delivering high-quality services in Raleigh, NC, for over 42 years. Known for their meticulous processes and exceptional client relationships, Greenscape faced a growing challenge: how to manage increasing demand while keeping sales teams focused on high-value activities.

Manual measurement processes were creating bottlenecks, affecting both productivity and the speed of their sales cycles. Enter SiteRecon—an automated property measurement solution that transformed Greenscape’s workflow.

Challenges

Time-Intensive Processes:

  • Manual measurements for bids were handled by a dedicated estimator, consuming significant time and creating delays.
"One person's full-time job was measuring and estimating properties. When leads stacked up, delays of a week or more were common."-Daniel Currin, CEO, Greenscape.

Sales Bottlenecks:

  • The estimator role created a single point of failure in the sales workflow.
  • Sales reps were unable to focus on higher-value tasks like client engagement and prospecting due to dependency on this role.

Scaling Post-COVID:

  • After downsizing during the pandemic, Greenscape sought to rebuild without reinstating high overhead costs associated with manual processes.

Accuracy Concerns:

  • Estimators often cut corners under time pressure, leading to inaccuracies that could result in either losing bids or underperforming contracts.
"Corners get cut when the workload piles up. It’s not best for the company long-term."-Daniel Currin

Solution

Greenscape implemented SiteRecon to automate its measurement processes and streamline bid preparation. Key features included:

  • Speed and Scalability: Enabled rapid measurement of multiple properties simultaneously.
  • Accuracy and Consistency: Provided precise, detailed maps, eliminating human errors.
  • Seamless Integration: Allowed sales reps to input new opportunities and receive results within hours, bypassing bottlenecks.
  • Professional Insights: Delivered color-coded maps that elevated Greenscape’s client presentations.
"The speed and accuracy of the tool changed everything for us."-Daniel Currin

Results

Faster Sales Cycles:

  • Previously, measurements could take a week or more; with SiteRecon, results were available by the next morning.
  • Sales reps could prepare proposals faster, keeping clients engaged and boosting close rates.
"Speed matters in this industry. Now we’re often the first to get a proposal in front of a client, and it shows in our closing rates."-Daniel Currin

Increased Sales Capacity:

  • Eliminating the estimator role allowed Greenscape to handle more opportunities simultaneously without additional overhead.
"We can now measure and estimate 10 properties at a time, something that was unthinkable before."-Daniel Currin

Greater Bid Accuracy:

  • SiteRecon’s impartial and thorough measurements reduced inaccuracies caused by rushed estimations.
"Knowing we’re starting each project with accurate data ensures we’re bidding confidently and profitably.”-Daniel Currin

Enhanced Client Interactions:

  • Equipped with SiteRecon’s detailed maps, Greenscape’s sales reps could have more informed, professional conversations with clients.
"We’re now coming to client meetings with real data, helping us have strategic discussions about their budgets and needs."-Daniel Currin

Key Benefits

  • Streamlined Sales Process: SiteRecon shifted time-consuming tasks away from sales reps, allowing them to focus on prospecting and closing deals.
"Our sales team is more productive and confident than ever."-Daniel Currin
  • Operational Efficiency: Greenscape was able to eliminate an entire estimator role, reducing costs while scaling operations.
"We didn’t just save time—we saved money."-Daniel Currin
  • Scalable Growth: The speed and accuracy of SiteRecon enabled Greenscape to pursue more opportunities in less time, aligning with their post-COVID growth strategy.
"We’re now equipped to handle the demand as we scale."-Daniel Currin

By implementing SiteRecon, Greenscape has revolutionized its sales process, cutting inefficiencies and driving productivity. With accurate data and faster turnarounds, they’ve improved client engagement and positioned themselves as a leader in the competitive landscape industry.

Ready to Scale Your Business? Book a Discovery Call Today.

Discover how SiteRecon Estimator can help you achieve the same results as EnergyScapes. In a quick 15-minute call, you’ll learn:

How SiteRecon works.

How to integrate it into your current processes.

How much time and money it can save your business.

Frequently Asked Questions

All You Need to Know About The SiteRecon Estimator

How long does it take to set up SiteRecon Estimator?

Most businesses are up and running within two weeks with personalized onboarding.

Will it work with my existing CRM?

Yes! SiteRecon integrates seamlessly with major CRMs like HubSpot, Salesforce, and LMN.

How long does it take to get the estimate back?

It depends on the size of the property. Usually ranges from a few hours for smaller properties to a couple of days for huge ones.

What if I need to make corrections to it?

The platform includes a seamless feedback loop. If adjustments are needed, you can provide detailed feedback using screenshots and notes. Corrections are handled quickly, ensuring the estimate aligns with your requirements.

How does onboarding work?

The onboarding process is straightforward and efficient. Austin mentioned that a single 45-minute call was enough for his team to get started. The system is intuitive, and users can begin submitting properties for estimates almost immediately after onboarding.

What if we need to make changes to our model after the onboarding phase is over?

SiteRecon is designed to adapt to your evolving business needs. If adjustments to your estimation model are needed, you can communicate these changes to the SiteRecon team. The system’s feedback and revision capabilities ensure your model stays up-to-date.

Can I estimate lawn care jobs?

Absolutely. Lawn care jobs are one of the core use cases for SiteRecon. It provides accurate turf measurements, ensuring your bids are competitive and precise.

Can I use it for snow removal?

Yes, SiteRecon supports snow removal estimation by measuring sidewalks, roads, and parking lots. This capability is particularly beneficial for commercial properties with large, complex footprints.

Can I use it for enhancements?

Yes, the platform is versatile enough to handle enhancement projects. It provides precise measurements and allows for customization to fit various property improvement needs.

How does this sync with our production software?

SiteRecon integrates seamlessly with popular production software. In Austin’s case, the measured properties were synced with Aspire, ensuring the data was easily accessible for proposals and operational planning.

What are different export options?

SiteRecon provides flexible export options. You can download measurements, maps, and reports in formats compatible with your production software or share them directly with team members. Color-coded maps are also available, making communication with field teams more effective.