Think manual measurements are free? Think Again!

by Amaan Zaidi

Manual measurements are costing you more than you know! 

"How," you ask?

Let us explain.

If you believe in the adage “Time is money” then this article is for you. 

Say you get a query from a customer and you send your team out to the site to measure the property with a measuring wheel or you ask your sales representatives to measure properties online using Google Maps Pro or Google Earth or Go iLawn or something similar. Your team then has to fulfill the incredibly tedious and cumbersome task of measuring properties manually - which is very low IQ work. So, it costs your organization more than you think.

Here’s how!

Wasted time is wasted money

Every second that your sales reps spend manually measuring properties costs you money because the same time could have been diverted towards high-value activities like SELLING which would have directly contributed to business growth.

You could be losing $100,000 or more per sales rep

Manual measurement, on average, takes 20% of your sales reps’ time and it’s an activity that generates zero revenue. What this effectively means is that you’re losing around 300 hours per sales rep per year. 

If you pay your sales rep. $100,000 per year and expect them to generate a revenue of $1,000,000 it means that you could be losing revenue in the ballpark of $100,000 per sales rep, which is astounding!

Inaccurate measurements may lead to overbidding and underbidding

Manual measurements are notorious for being inaccurate and they severely impact the business. If the sales rep underbids, you lose out on profits, and if they overbid, you wouldn’t get the job as the customer would go to someone who gives them a smaller quote. 

You have to spend more to hire new sales reps

woman in black long sleeve shirt covering her face with her hands

If your sales reps are always busy measuring properties, they cannot attend to new leads. Consequently, you end up hiring more people and bear their cost as well. It has proven to be an inefficient way to boost profitability. Instead of hiring, the focus should be on providing your team with the right tools that can help them perform their jobs more efficiently. 

What is the solution? 

In a nutshell - automation!

This is the 21st century, where technology is revolutionizing how we conduct business. Landscapers have a wonderful opportunity to leverage automation for scaling their business without investing in recruitment or marketing. 

Automated measurements are fast and accurate, which gives your sales reps time to focus on higher-value activities like lead nurturing and selling instead of clicking around the maps for hours. This, in turn, helps you to grow your business at a significantly faster rate.  

The SiteRecon Guarantee 

More than 60 landscaping firms have joined SiteRecon thus far and have measured over 30,000 properties using the automated property measurements platform that delivers lightning-fast, super-accurate results. By taking care of the boring bits, we let you take care of more important things that directly affect your business growth.

SiteRecon users have seen their closing rates go up by 10% to 20% and have reported up to 65X return on investment.

You can check out case studies here -

Whether you’re a growing company or a well-established organization, SiteRecon can be the X-factor that will set you apart from your competitors. 

Don’t just take our word for it. Try it for free and see for yourself!

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