Unlocking Sustainable Growth With Scientific Estimates
Learn to build a standardized estimating system that delivers consistent sustainable results across branches, markets, and property types. Featuring insights from Daniel Currin, CEO of Greenscape Inc., a $26M multi-market commercial landscaping company.
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What You’ll Learn
You know how messy Estimating can be when you're working across different regions, property types, and client expectations. What works in one market often falls apart in another. That’s why you need a standardized estimating system that’s flexible enough to adapt yet structured enough to protect accuracy, consistency, and margins.
In this session, Daniel Currin, CEO of Greenscape, shares how he tackled real estimation challenges inside his own company, from uncovering inconsistencies in formulas to building a system that supports future growth, acquisitions, and better margin control.

If you attend, you'll learn how to...
Standardize Estimating
Build a system that’s flexible enough to work across diverse locations, markets, property types, and client expectations but structured enough to maintain accuracy, consistency, and margin control.
Regain Control While Scaling
Establish a process that brings structure, predictability, and visibility as your business grows, so nothing slips through the cracks.
What the new estimation process looks like
Aligning sales, ops, and account management through a shared pricing structure
Tighten Gross Margins
Control margins during sales and protect them during ops
Unify Your Teams
Align sales, ops & account managers with shared pricing logic
Automate Estimation
Explore what a fully automated process can look like
Who Is It For?

Business Owners & Branch Managers
Looking to scale profitably with consistent, reliable estimating systems.

Business Developers & Sales Executives
Want faster, more reliable estimates to close deals without delays or pricing mishaps.
Hurry up! The clock is ticking
Register now before we run out of slots
This webinar is a must-attend if you:
Operate across multiple branches, markets, or service types and struggle with consistency in pricing or execution
Are planning to scale through acquisitions or geographic expansion
Want to eliminate errors, margin variations, and over-reliance on one estimator
Need to train new team members how to estimate without reinventing the wheel each time


- Meet our speaker
Hi, I’m Daniel👋🏻
With 20+ years in the landscaping industry, Daniel Currin has grown from crew member to CEO of Green Leaf Group, a $100M portfolio of commercial landscaping companies. He currently leads Greenscape Inc., a $26M, multi-location firm serving diverse markets and property types.
A former President of the NC Green Industry Council and a strong advocate for sustainable practices, Daniel brings a strategic perspective on building systems for long-term growth.
In this session, Daniel shares his perspective on why standardized estimation is critical for growth and how he’s approaching it as a foundation for scaling operations, improving team alignment, and preparing for long-term success.
Green Leaf Group

This Isn’t Just a Webinar — It’s a Starting Point
Whether you're trying to scale into new markets or just bring clarity to your existing workflows, this session will help you rethink how estimation can serve as the foundation for smarter growth with better data, tighter margins, and fewer surprises.
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