Mastering Landscape Enhancement Upselling Strategies
Discover a proven framework for identifying, packaging, and closing landscape enhancement opportunities — from Ken Thomas, former $17M landscape company owner and Principal Partner at Envisor Consulting.
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Watch This Webinar If You’re a...
Branch Manager
Looking to increase overall profit margins for properties in your portfolio
Account Manager
Looking to sell enhancements 50% or higher of contract value
Business Developer
Looking to add more value to the contract and set up your team for success
What You’ll Learn?
The 3 Types of Enhancements (and how to spot them on any property)
Ken breaks down Safety, Functional, and Aesthetic enhancements — with visuals and language you can take straight to your next site walk.
"Even if your client doesn’t have budget now, safety enhancements almost always get approved — and you don’t need elaborate designs to present them."
Fishing for Dollars: Presenting Ideas Without Overdesigning
Learn how to package enhancement concepts visually and quickly using simple photos, maps, and annotations — and how tools like SiteRecon make that process scalable.
"Don’t start with the design. Start with the problem. Solve it simply. That’s the sale."
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The Secret to Managing a $500K Enhancement Goal
Why successful AMs don’t wait for requests — they build and present multi-year property improvement plans that sell themselves over time.
“The best account managers we work with are selling 1–2 years ahead — not one job at a time.”
When to Pitch Enhancements (Timing = Everything)
Why Q3 is the sweet spot for surfacing ideas — and how to position proposals around your client’s budget cycle and potential operating surplus.
"Clients often have money left in Q4. If your ideas are in front of them in time, you’re the one who gets the spend."
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- Meet our speaker
Hi, I’m Ken👋🏻
From a $1,000 startup to $17M+ businesses—Ken Thomas has done it all.
Today, Ken is a principal at Envisor Consulting, where he helps landscaping companies across the country build smarter systems and grow sustainable businesses.
A respected NALP member, former MALTA president, and nationally recognized keynote speaker and writer, Ken brings 30+ years of boots-on-the-ground experience to every conversation.
Envisor Consulting
Bonus Takeaways:
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