Yardmaster, Inc. automated property measurements

in January 2021 and within just a few months, they've been able to improve their closing rate, bring accountability into the picture and are generating proposals 40% faster!

Curious to know how they accomplished so much in so little time? Keep scrolling!


Revenue: $15 million


Pioneer: Michael Montenaro, General Manager


Key benefits

Ability to generate proposals increased by 40%

Wanna learn more about it?

Accurate measurements helping to generate better estimates

Wanna generate better estimates?

Credit system helps keep accountability

Wanna keep tabs on what your sales reps are doing when they tell you they're super busy?


Very impressed with the accuracy

"I challenged them (the sales reps) to take the traditional process – which is measuring properties by hand – and do side by side comparisons of the sites that they’ve sent to SiteRecon, and we were very impressed with the accuracy. That made the initial implementation and conversation pretty easy for us."

Context - Michael talks about how he verified the accuracy of measurements delivered by SiteRecon


40% increase in the ability to create proposals

"From start to finish, it would take us approximately 5 days to generate the proposal and present it to the client. We’ve now reduced that to three. If you want to use that math, then we’ve increased our ability to generate proposals by 40%."

Context - Michael talks about how the implementation of SiteRecon has helped increase the rate at which proposals were being prepared.


Significant contributor in increasing the win rate

"I asked both of them on a call earlier this morning, how much of that increase in their win rate would they attribute to SiteRecon. On a scale of one to five where it would rank as far as being a contributing factor to that, they believed it was in the neighborhood of 3.5 to 4."

Context - Michael tells us that his sales reps have found SiteRecon to be a major contributor in the increase of their win rate.


Credit system helps keep accountability

"If you ask a salesperson, they’ll tell you that they’re the busiest people in the organization. That certainly helps validate it that I can go and tell, guess what, Jimmy used 240 credits last week; he has been busy. Or Rob has used 30 credits in the last week; he’s feeding me a lot of crap."

Context - Michael explains how he is able to monitor his sales reps' performance by keeping track of their weekly credit usage.


A+ for customer support

"Customer support has been an A+ and we haven’t had any issues in terms of reliability. Connectivity has been flawless too; we haven’t had any issues with that. The feedback has been outstanding, so the customer service has been great."

Context - Michael is generous with his praise.


Michael's two cents for the industry

"All of technology and the advancement that it has made on the user side has made things really simple, in particular, your platform. You don’t have to be a high-functioning tech-savvy individual to maneuver your way around SiteRecon. So really, there should be no apprehension or fear, it’s pretty simple to use."

See other case studies

Greenscape Inc.

Daniel Currin, CEO

Level Green Landscaping

Michael Mayberry, CTO


SiteRecon automates property measurements for...

Snow management

Parking lots, sidewalks and pavement surface areas for snow plowing and de-icing estimations

Lawn care

Turf, hard edges and soft edges for lawn care, irrigation and fertilization

Shrub care

Beds and pruning surface areas for shrub care

Tree care

Tree count and height for estimating tree care operations


See SiteRecon in Action

Measure properties at the click of a button

  • What is SiteRecon?

    SiteRecon is an end-to-end, fully automated property measurement solution.

    It is an online platform that measures the properties for you. You have the option to measure properties on your own or get them measured by the software.

    It has a button - 'Get Measurements' - that creates orders to generate property measurements.

    All you need to do is input the address, select the features to measure and press that button - SiteRecon pulls the property outline and high resolution aerial imagery; measures the property, checks for quality and delivers the data.

    Result - fully automated property measurements.

  • What can I measure with SiteRecon?

    You can measure standard features such as surface area of turf, beds, sidewalks, parking lots; length of soft edges and hard edges; count of trees and palm trees.

  • What will the delivery time look like?

    Depends on the size of the property, the number of features to be measured and the volume of order traffic. In case the system is not swamped with measurements (>95% of the time), you can expect to get back the measurements within:

    • 30 minutes for a residential property where you need turf area.
    • 5 hours for a 10 acre property with turf, beds, trees, sidewalks, and parking lot measurements.

    Why does it take 30 minutes to do turf on a residential site? Because someone in our team always eyeballs the measurements extracted by the computer algorithm from aerial imagery to make sure that the data created is accurate.

  • How accurate is it?

    • Map outlines are accurate within 7 cms of their actual position on the ground. Measurement numbers are extracted using these map outlines.
    • You can get similar accuracy from a property survey is someone moves the measuring wheel exactly along the boundary of the parking lot on the property. And then repeat the exercise of turf, beds and all other features that you measure

    SiteRecon users have verified the measurements through site visits and you can see their testimonial in the case study videos.

  • How does SiteRecon handle a property covered by trees?

    SiteRecon combines different sources of imagery to get the most complete picture of the site -

    • Leaf-off imagery collected during winters to see through tree canopies
    • Street imagery to get a view from ground

    The above sources are combined with the latest high resolution aerial imagery of the site to extract measurements.

  • Can SiteRecon measure a property that was recently constructed?

    Yes. SiteRecon access the best-in-class aerial imagery from Nearmap to extract measurements. Nearmap imagery is collected over 700 cities within the last 1-9 months. The collection frequency depends on how big your city is. The bigger the city, higher the collection frequency.

  • Can SitRecon measure hundreds of properties in one go?

    Yes. It is possible to place bulk orders on SiteRecon. This how it works -

    • Upload an excel containing the list of addresses and the measurements needed.
    • Review if the right location and property outline was picked up for the address.
    • Click on 'Get measurements'
    • Properties are mapped at a rate of few dozen per day and the support team follows up to ensure that the data is reviewed and approved.
  • Is there a restriction on the type of properties that SiteRecon can measure?

    No. SiteRecon supports measurements for -

    • Residential properties
    • Commercial properties
    • HOAs - common areas, private areas
    • Municipal right-of-ways
    • Sub-parts of larger properties
    • Properties outside cities in continental US - in Alaska, Hawaii, Samoa, Canada, Venezuela and Antarctica.
  • How do I take the measurements to the field for site visits?

    You can open SiteRecon app on mobile devices such as smartphones and tablets/iPads. As long as you have an internet connection and a mobile in the field, you can access the maps.

  • How do I share the data with my team and customers?

    SiteRecon enables you to share maps with accounts added to your organization's workspace. Everyone added to the workspace can view the maps and measurements

    For people outside the team, you can share a map just like sharing a YouTube video - using a web page link.

  • Who uses the platform? What is their use case?

    The most common users of the platform are -

    • Business developers - ordering measurements while working on opportunities
    • Estimators - offloading measurement tasks on the platform
    • Operations managers - verifying the maps and measurements through site visits
    • Admin and support staff - helping leadership of their companies execute bulk orders on the platform when they decide to move to a business management software like Aspire.
  • What does the onboarding process look like?

    Once you decide to subscribe, there are five steps to go through -

    • Signing data license agreement
    • Paying for platform subscription
    • Signing up on the platform
    • Completing the 1-hour training call with SiteRecon team
    • Ordering first property to measure
  • Our company doesn't have a lot of volume of property measurements. Will we benefit from it?

    Even if you have 50 properties to measure every year, those are 50 opportunities to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • I can't afford it since I've already bought the annual subscription of another property measurement tool.

    You have only paid for the software subscription. You haven’t paid the real cost of using it - the cost of time invested into measuring properties and the missed opportunity to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • What is the ROI?

    We help you discover the ROI (return on investment) on our demo call.

    You can also see the ROI on the Greenscape and Mainscape Case Studies page.


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