Greenscape automates property measurements

SiteRecon adoption: September 2020

Source of measurements before SiteRecon - Paid online property measurement software

 

Revenue: $20 million

 

Pioneer: Daniel Currin, CEO

 

Key benefits

Freed up 300 hours of sales time in 2 months

Putting more sales through the funnel

65X Return on Investment

 

Speed of sales has increased greatly

"So I think sales guys have kind of made it work as an opportunity pops up, you know, at the worst case, by the end of the day, they're entering in their new opportunities into your tool, and then they can go home. And by the time they get back in the morning, they've got an email with all the data from your tool, and then they're able to kind of move forward in the sales process."

Context - Daniel is talking about the benefits of using SiteRecon over the Go iLawn®+Estimator combination

*Go iLawn® is a registered trademark owned by GIS Dynamics
 
 

Speed is starting to increase our closing rates

"And so the sales guys are seeing when they can get back to the customer faster, they can keep the customer engaged, and keeping the customer engaged is starting to increase their closing rates and things like that. So that's been, that's been really helpful."

Context - Before SiteRecon, properties were measured only on Go iLawn® and someone had to allocate measurement time in their calendar. It could be week or two weeks before estimates were done.

*Go iLawn® is a registered trademark owned by GIS Dynamics
 
 

We're putting more sales through the funnel

"By being able to fill the funnel faster, we're putting more sales through the funnel, which is really leveraging the cost of our salespeople and expanding what they're able to sell dollar volume wise on an annual basis. So a lot of great things from that speed."

Context - Daniel feels his team is able to work on more number of opportunities as they have more time in the early party of the bid process now

 
 

We're putting estimates out that have true cost - I know corners are not being cut

"Now we're going into every project knowing where our costs are, that we can execute those, we've got really good confidence in the measurements now that we're using from the tool."

Context - Having started his career as a business developer selling landscape maintenance, Daniel knows reps follow the path of least resistance (read measurements) to generate more sales and this affect profitability of operations

 
 

We are asking good questions and connecting with prospects early in the process

"So we're coming in meeting with the customer, knowing least up a range that we think that project would cost. And so we're having a much more intelligent conversation with that customer from day one."

Context - Compared to before, the quality of pre-bid conversations and site walks has changed as sales guys can talk numbers

 
 

65x return on investment, sales per BD increase by $100,000/yr

"When you take the measurement out, we've seen sales, people's productivity go way up, because they are able to focus on that higher value activities."

Context - Daniel explains why sales reps should not measure properties.

 
 

Daniel's 2 cents for green industry

"So my competitors, I would tell them to like turn this thing off and look away and don't don't worry about it. But my peers, the ones I love out there and have known for a long time, you know, I would say, you've got to take a hard look at this, if it fits in the sales process, it fits in what you need to be doing as a business to grow in scale.
Something like this will work for a long time to come, as you scale and grow, versus just a tool that you need to like, kind of repeat, repeat, repeat."
 
 
 

See other case studies

Mainscape

Nate Hyde, VP Sales

Level Green Landscaping

Michael Mayberry, CTO

 

SiteRecon automates property measurements for...


Snow management

Parking lots, sidewalks and pavement surface areas for snow plowing and de-icing estimations

Lawn care

Turf, hard edges and soft edges for lawn care, irrigation and fertilization

Shrub care

Beds and pruning surface areas for shrub care

Tree care

Tree count and height for estimating tree care operations

 
 

See SiteRecon in Action

Measure properties at the click of a button

 
 
 
  • What is SiteRecon?

    SiteRecon is an end-to-end, fully automated property measurement solution.

    It is an online platform that measures the properties for you. You have the option to measure properties on your own or get them measured by the software.

    It has a button - 'Get Measurements' - that creates orders to generate property measurements.

    All you need to do is input the address, select the features to measure and press that button - SiteRecon pulls the property outline and high resolution aerial imagery; measures the property, checks for quality and delivers the data.

    Result - fully automated property measurements.

  • What can I measure with SiteRecon?

    You can measure standard features such as surface area of turf, beds, sidewalks, parking lots; length of soft edges and hard edges; count of trees and palm trees.

  • What will the delivery time look like?

    Depends on the size of the property, the number of features to be measured and the volume of order traffic. In case the system is not swamped with measurements (>95% of the time), you can expect to get back the measurements within:

    • 30 minutes for a residential property where you need turf area.
    • 5 hours for a 10 acre property with turf, beds, trees, sidewalks, and parking lot measurements.

    Why does it take 30 minutes to do turf on a residential site? Because someone in our team always eyeballs the measurements extracted by the computer algorithm from aerial imagery to make sure that the data created is accurate.

  • How accurate is it?

    • Map outlines are accurate within 7 cms of their actual position on the ground. Measurement numbers are extracted using these map outlines.
    • You can get similar accuracy from a property survey is someone moves the measuring wheel exactly along the boundary of the parking lot on the property. And then repeat the exercise of turf, beds and all other features that you measure

    SiteRecon users have verified the measurements through site visits and you can see their testimonial in the case study videos.

  • How does SiteRecon handle a property covered by trees?

    SiteRecon combines different sources of imagery to get the most complete picture of the site -

    • Leaf-off imagery collected during winters to see through tree canopies
    • Street imagery to get a view from ground

    The above sources are combined with the latest high resolution aerial imagery of the site to extract measurements.

  • Can SiteRecon measure a property that was recently constructed?

    Yes. SiteRecon access the best-in-class aerial imagery from Nearmap to extract measurements. Nearmap imagery is collected over 700 cities within the last 1-9 months. The collection frequency depends on how big your city is. The bigger the city, higher the collection frequency.

  • Can SitRecon measure hundreds of properties in one go?

    Yes. It is possible to place bulk orders on SiteRecon. This how it works -

    • Upload an excel containing the list of addresses and the measurements needed.
    • Review if the right location and property outline was picked up for the address.
    • Click on 'Get measurements'
    • Properties are mapped at a rate of few dozen per day and the support team follows up to ensure that the data is reviewed and approved.
  • Is there a restriction on the type of properties that SiteRecon can measure?

    No. SiteRecon supports measurements for -

    • Residential properties
    • Commercial properties
    • HOAs - common areas, private areas
    • Municipal right-of-ways
    • Sub-parts of larger properties
    • Properties outside cities in continental US - in Alaska, Hawaii, Samoa, Canada, Venezuela and Antarctica.
  • How do I take the measurements to the field for site visits?

    You can open SiteRecon app on mobile devices such as smartphones and tablets/iPads. As long as you have an internet connection and a mobile in the field, you can access the maps.

  • How do I share the data with my team and customers?

    SiteRecon enables you to share maps with accounts added to your organization's workspace. Everyone added to the workspace can view the maps and measurements

    For people outside the team, you can share a map just like sharing a YouTube video - using a web page link.

  • Who uses the platform? What is their use case?

    The most common users of the platform are -

    • Business developers - ordering measurements while working on opportunities
    • Estimators - offloading measurement tasks on the platform
    • Operations managers - verifying the maps and measurements through site visits
    • Admin and support staff - helping leadership of their companies execute bulk orders on the platform when they decide to move to a business management software like Aspire.
  • What does the onboarding process look like?

    Once you decide to subscribe, there are five steps to go through -

    • Signing data license agreement
    • Paying for platform subscription
    • Signing up on the platform
    • Completing the 1-hour training call with SiteRecon team
    • Ordering first property to measure
  • Our company doesn't have a lot of volume of property measurements. Will we benefit from it?

    Even if you have 50 properties to measure every year, those are 50 opportunities to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • I can't afford it since I've already bought the annual subscription of another property measurement tool.

    You have only paid for the software subscription. You haven’t paid the real cost of using it - the cost of time invested into measuring properties and the missed opportunity to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • What is the ROI?

    We help you discover the ROI (return on investment) on our demo call.

    You can also see the ROI on the Greenscape and Mainscape Case Studies page.

 

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