Greenscape automates property measurements

Introduction

Greenscape, a commercial landscaping and construction firm, has been delivering high-quality services in Raleigh, NC, for over 42 years. Known for their meticulous processes and exceptional client relationships, Greenscape faced a growing challenge: how to manage increasing demand while keeping sales teams focused on high-value activities.

Manual measurement processes were creating bottlenecks, affecting both productivity and the speed of their sales cycles. Enter SiteRecon—an automated property measurement solution that transformed Greenscape’s workflow.

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Challenges

Time-Intensive Processes:

• Manual measurements for bids were handled by a dedicated estimator, consuming significant time and creating delays.

"One person's full-time job was measuring and estimating properties. When leads stacked up, delays of a week or more were common."

-Daniel Currin, CEO, Greenscape.

Sales Bottlenecks:

• The estimator role created a single point of failure in the sales workflow.
• Sales reps were unable to focus on higher-value tasks like client engagement and prospecting due to dependency on this role.

Scaling Post-COVID:

• After downsizing during the pandemic, Greenscape sought to rebuild without reinstating high overhead costs associated with manual processes.

Accuracy Concerns:

• Estimators often cut corners under time pressure, leading to inaccuracies that could result in either losing bids or underperforming contracts.

"Corners get cut when the workload piles up. It’s not best for the company long-term."

‍-Daniel Currin

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Solution

Greenscape implemented SiteRecon to automate its measurement processes and streamline bid preparation. Key features included:

• Speed and Scalability: Enabled rapid measurement of multiple properties simultaneously.
• Accuracy and Consistency: Provided precise, detailed maps, eliminating human errors.
• Seamless Integration: Allowed sales reps to input new opportunities and receive results within hours, bypassing bottlenecks.
• Professional Insights: Delivered color-coded maps that elevated Greenscape’s client presentations.

"The speed and accuracy of the tool changed everything for us."-Daniel Currin

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Results

Faster Sales Cycles:

• Previously, measurements could take a week or more; with SiteRecon, results were available by the next morning.
• Sales reps could prepare proposals faster, keeping clients engaged and boosting close rates.

"Speed matters in this industry. Now we’re often the first to get a proposal in front of a client, and it shows in our closing rates."

‍-Daniel Currin

Increased Sales Capacity:

• Eliminating the estimator role allowed Greenscape to handle more opportunities simultaneously without additional overhead.

"We can now measure and estimate 10 properties at a time, something that was unthinkable before."

‍-Daniel Currin

Greater Bid Accuracy:

• SiteRecon’s impartial and thorough measurements reduced inaccuracies caused by rushed estimations.

"Knowing we’re starting each project with accurate data ensures we’re bidding confidently and profitably.”

‍-Daniel Currin

Enhanced Client Interactions:

• Equipped with SiteRecon’s detailed maps, Greenscape’s sales reps could have more informed, professional conversations with clients.

"We’re now coming to client meetings with real data, helping us have strategic discussions about their budgets and needs."

‍-Daniel Currin

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Key Benefits

• Streamlined Sales Process: SiteRecon shifted time-consuming tasks away from sales reps, allowing them to focus on prospecting and closing deals.

"Our sales team is more productive and confident than ever."

‍-Daniel Currin

• Operational Efficiency: Greenscape was able to eliminate an entire estimator role, reducing costs while scaling operations.

"We didn’t just save time—we saved money."

‍-Daniel Currin

• Scalable Growth: The speed and accuracy of SiteRecon enabled Greenscape to pursue more opportunities in less time, aligning with their post-COVID growth strategy.

"We’re now equipped to handle the demand as we scale."

‍-Daniel Currin

By implementing SiteRecon, Greenscape has revolutionized its sales process, cutting inefficiencies and driving productivity. With accurate data and faster turnarounds, they’ve improved client engagement and positioned themselves as a leader in the competitive landscape industry.