Mainscape doubles closing rate from 10% to 20%

Manual Measurements Were Slowing Down Growth

Inconsistent Measurements:

• Measuring properties manually led to significant variations in accuracy.
• Some business developers relied on averages or even estimates based on "eyeballing" properties, leading to costly inaccuracies.

"We experienced inaccuracies with the time investment, and in some cases, no measurements at all."

-Nate Hyde

Distracted Sales Team

• Sales team members were juggling multiple responsibilities, including measurements, which took time away from client engagement and prospecting.

"It was a burden trying to balance normal work and these takeoffs."

-Nate Hyde

Risk of Under-Bidding or Over-Bidding:

• Reliance on averages led to proposals that either underpriced services, resulting in financial losses, or overpriced bids, causing lost opportunities.

"Without good, accurate measurements, we weren’t putting our best foot forward."

‍-Nate Hyde

Scaling Challenges:

As the company grew, they needed a consistent and scalable solution for managing large and complex properties, particularly in privatized military housing projects.

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Automated Measurements to the Rescue

Mainscape adopted SiteRecon, a solution that automated property measurements and streamlined the entire bidding process. SiteRecon’s key benefits included:

• Accurate and Impartial Measurements: Eliminated inaccuracies caused by manual methods or subjective judgment.
• Time Savings: Allowed business developers to focus on higher-value tasks, such as prospecting and closing deals.
• Scalability: Managed large portfolios, including military housing projects, with diverse and complex property features.
• Transparency: Created professional, detailed maps that became assets in client meetings and operational planning.

"Your team provided the most accurate measurements possible without bias, which empowered us to confidently bid projects."

‍-Nate Hyde

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2X Close Rate, Faster Proposals, Accurate Bids

Improved Bid Accuracy:

• For a major military housing project, SiteRecon identified a 0.03-acre per door discrepancy, which translated into a $150,000 difference in pricing.
• SiteRecon’s precision enabled Mainscape to confidently submit competitive, accurate bids.

"That accuracy ensured we weren’t overpricing or losing money on the job."

‍-Nate Hyde, President, Mainscape

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Enhanced Productivity:

• Manual measurements previously took 2–5 days per property. With SiteRecon, this was reduced to less than a day.
• Sales teams were able to save time and redirected 4+ days per project toward nurturing leads and engaging prospects.

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Increased Sales Capacity:

• By freeing up time previously spent on measurements, Mainscape’s sales team could handle more opportunities, expanding their pipeline and improving close rates.

"Now we can process 10 or 20 opportunities in a week instead of 5, and our close rate has increased from 10% to 25%."

‍-Nate Hyde

Professional Client Interactions:

• SiteRecon’s detailed, color-coded maps provided transparency and professionalism, giving Mainscape a competitive edge during client meetings.

"We’re coming in with maps and a clear picture of their property, something most competitors don’t provide."

‍-Nate Hyde

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Biggest Takeaways

• Strategic Value Engineering: SiteRecon enabled Mainscape to optimize bids by focusing on high-value areas while scaling back on less critical zones, leading to smarter operational strategies.

"It’s not just about accurate pricing—it’s about having good business conversations and partnering with customers."

‍-Nate Hyde

• Sales Team Empowerment: Automating measurements allowed Mainscape to rethink its sales process, focusing on strategic growth and entering new markets without stretching resources.

"For us, SiteRecon is key to achieving our long-term growth goals."

‍-Nate Hyde

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Mainscape transformed its sales and operational processes by adopting SiteRecon, resulting in faster bids, greater accuracy, and increased sales capacity. By eliminating inefficiencies, Mainscape is positioned to meet its ambitious growth goals and continue delivering top-tier service to its clients.