How to land a $1 million contract?

Despite bidding 10% higher than his competitors, a landscaper still walked away with a million dollar contract. Here's how he did it!

The whole truth

Harvester Bill of the Harvest Group has a client on the West Coast who had an opportunity to bid on the maintenance project for a huge community - with hundreds of detached homes.

When he presented his proposal to the board, he was told that his price was 10% higher than their present contract. The board asked him how his team arrived at the price?

This was a key moment in the process. He told them that he had mapped out all the properties and had accurate measurements in hand, which he had used to prepare the estimates. This blew away the board and they told him he was the only bidder who had taken the trouble of actually measuring the properties.

As a consequence, the board lost faith in the other bidders and awarded Bill's client a $1 million a year contract!

Moral of the story: Measure before you bid!

Here's the problem though..

It takes time

Measuring properties is time-consuming and when you've got to bid on short notice, you can't afford to waste any time.

It costs a lot

Manual measurements cost a lot. Both in terms of resources you need to spent and in terms of hours lost by sales reps.

Accuracy is the issue

Oftentimes, corners are cut and measurements are eyeballed, which leads to overbidding and underbidding.

What did he do differently then that won them a $1 million contract?

They automated their property measurement process - and they're not the only one. Many landscaping firms have started leveraging the power of automation to measure properties quickly and accurately. Here are some of them:

Mainscape increased close rate from 10% to 25%, sales per BD increase by $100,000/yr

"Now we're able to widen out the bottom part of that funnel and have a better close rate. We're also putting better, more qualified leads in the top of the funnel. And frankly, seeing our close rate increase that 20 to 25%."

Context - Nate elaborates on the ROI from automating property measurements

65x return on investment, sales per BD increase by $100,000/yr

"When you take the measurement out, we've seen sales, people's productivity go way up, because they are able to focus on that higher value activities."

Context - Daniel explains why sales reps should not measure properties.

Measured more than 600 properties within 2 weeks

"We had to get our entire portfolio mapped as we were transitioning to Aspire. We initially submitted a master spreadsheet of the properties that needed to be measured, but we kept on finding properties that were not on the original spreadsheet as we were going through organizing. So I think that number grew from around 500 at the time of starting to over 600 by the time we were done."

Context - Tim talks about how SiteRecon helped him transition to Aspire by measuring more than 600 properties within just two weeks.

How automated measurements are solving the problem?

They super-fast

Tim Johnson, President, Tim Johnson Landscaping, told us that the first person out there with the proposal is usually the one to bag the job.

They are super-accurate

The AI doesn't make human errors, it doesn't get tired, and it never feels the need to cut corners. Result: accurate measurements every time.

They are cheaper

Automated measurements are significantly cheaper as compared to manual measurements.

SiteRecon automates property measurements for...

Lawn care

Turf, hard edges and soft edges for lawn care, irrigation and fertilization

Snow management

Parking lots, sidewalks and pavement surface areas for snow plowing and de-icing estimations

Shrub care

Beds and pruning surface areas for shrub care

Tree care

Tree count and height for estimating tree care operations

See SiteRecon in Action

  • What is SiteRecon?

    SiteRecon is an end-to-end, fully automated property measurement solution.

    It is an online platform that measures the properties for you. You have the option to measure properties on your own or get them measured by the software.

    It has a button - 'Get Measurements' - that creates orders to generate property measurements.

    All you need to do is input the address, select the features to measure and press that button - SiteRecon pulls the property outline and high resolution aerial imagery; measures the property, checks for quality and delivers the data.

    Result - fully automated property measurements.

  • What can I measure with SiteRecon?

    You can measure standard features such as surface area of turf, beds, sidewalks, parking lots; length of soft edges and hard edges; count of trees and palm trees.

  • What will the delivery time look like?

    Depends on the size of the property, the number of features to be measured and the volume of order traffic. In case the system is not swamped with measurements (>95% of the time), you can expect to get back the measurements within:

    • 30 minutes for a residential property where you need turf area.
    • 5 hours for a 10 acre property with turf, beds, trees, sidewalks, and parking lot measurements.

    Why does it take 30 minutes to do turf on a residential site? Because someone in our team always eyeballs the measurements extracted by the computer algorithm from aerial imagery to make sure that the data created is accurate.

  • How accurate is it?

    • Map outlines are accurate within 7 cms of their actual position on the ground. Measurement numbers are extracted using these map outlines.
    • You can get similar accuracy from a property survey is someone moves the measuring wheel exactly along the boundary of the parking lot on the property. And then repeat the exercise of turf, beds and all other features that you measure

    SiteRecon users have verified the measurements through site visits and you can see their testimonial in the case study videos.

  • How does SiteRecon handle a property covered by trees?

    SiteRecon combines different sources of imagery to get the most complete picture of the site -

    • Leaf-off imagery collected during winters to see through tree canopies
    • Street imagery to get a view from ground

    The above sources are combined with the latest high resolution aerial imagery of the site to extract measurements.

  • Can SiteRecon measure a property that was recently constructed?

    Yes. SiteRecon access the best-in-class aerial imagery from Nearmap to extract measurements. Nearmap imagery is collected over 700 cities within the last 1-9 months. The collection frequency depends on how big your city is. The bigger the city, higher the collection frequency.

  • Can SitRecon measure hundreds of properties in one go?

    Yes. It is possible to place bulk orders on SiteRecon. This how it works -

    • Upload an excel containing the list of addresses and the measurements needed.
    • Review if the right location and property outline was picked up for the address.
    • Click on 'Get measurements'
    • Properties are mapped at a rate of few dozen per day and the support team follows up to ensure that the data is reviewed and approved.
  • Is there a restriction on the type of properties that SiteRecon can measure?

    No. SiteRecon supports measurements for -

    • Residential properties
    • Commercial properties
    • HOAs - common areas, private areas
    • Municipal right-of-ways
    • Sub-parts of larger properties
    • Properties outside cities in continental US - in Alaska, Hawaii, Samoa, Canada, Venezuela and Antarctica.
  • How do I take the measurements to the field for site visits?

    You can open SiteRecon app on mobile devices such as smartphones and tablets/iPads. As long as you have an internet connection and a mobile in the field, you can access the maps.

  • How do I share the data with my team and customers?

    SiteRecon enables you to share maps with accounts added to your organization's workspace. Everyone added to the workspace can view the maps and measurements

    For people outside the team, you can share a map just like sharing a YouTube video - using a web page link.

  • Who uses the platform? What is their use case?

    The most common users of the platform are -

    • Business developers - ordering measurements while working on opportunities
    • Estimators - offloading measurement tasks on the platform
    • Operations managers - verifying the maps and measurements through site visits
    • Admin and support staff - helping leadership of their companies execute bulk orders on the platform when they decide to move to a business management software like Aspire.
  • What does the onboarding process look like?

    Once you decide to subscribe, there are five steps to go through -

    • Signing data license agreement
    • Paying for platform subscription
    • Signing up on the platform
    • Completing the 1-hour training call with SiteRecon team
    • Ordering first property to measure
  • Our company doesn't have a lot of volume of property measurements. Will we benefit from it?

    Even if you have 50 properties to measure every year, those are 50 opportunities to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • I can't afford it since I've already bought the annual subscription of another property measurement tool.

    You have only paid for the software subscription. You haven’t paid the real cost of using it - the cost of time invested into measuring properties and the missed opportunity to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • What is the ROI?

    We help you discover the ROI (return on investment) on our demo call.

    You can also see the ROI on the Greenscape and Mainscape Case Studies page.

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