Thorntons LLC automates property measurements

to get a more accurate idea of how much their repair and maintenance contracts should cost.

SiteRecon adoption:

Source of measurements before SiteRecon - Google Earth, Vendor data




Pioneer: Stephen Blanchette, FS Brand Standards Coordinator


Key benefits

Saving money by keeping vendors in check

Fast tracked repair and maintenance projects

Getting the right pricing from vendors by leveraging accurate measurement data


This is what we were looking for!

“I’ve actually been searching for the last couple of years to find a program that does something like this. I’ve looked at Go iLawn and Go iPavement and it’s expensive! It’s a lot more expensive than what you guys are charging and you’re doing the work yourself. While we may not use it like a landscaper would, we still need it to check our vendors.”

Context - Stephen talks about why SiteRecon is the solution that he has been looking for.


Saving thousands of dollars on jobs by keeping the vendors in check

“Not every vendor is honest and I found that out very quickly. There are a lot of people who’re trying to make an extra buck and if they can charge an extra $150 to $200 they’re going to do it. This (platform) helps us keep all our vendors in check. For instance, a repave on a parking lot can be from $30,000 to $60,000. So that extra 500 to 600 feet that isn’t really there, if they’re charging for that, you can say “Well where is that?” So you’re saving thousands of dollars.”

Context - Stephen talks about how automated measurements from SiteRecon have helped his company save thousands of dollars on repair and maintenance jobs.


Creating pricing benchmarks to avoid being overcharged

“Before we just knew that the lot was small. We had some information and we pulled it if we needed it but no we didn’t. We just knew that truck stops cost a lot and the smaller lots, it’s a lot cheaper. But now, we have that price point. So if someone asks us what are you paying per square foot, we now have that answer. We’re a growing company and the bigger you grow the more data you need to show things and it’s going to help us in the long run to make decisions.”

Context - Stephen talks about how automated measurement data from SiteRecon helps him benchmark price points for repair and maintenance jobs.


Getting the pricing right to avoid being overbilled

“Having that data now is going to ensure us that we’re getting what we need and we’re not getting overbilled, because there are so many people out there that will overbill and it’s hard to catch it. We have thousands of work orders open at any given time for our stores, so, it’s a lot of moving parts. Sometimes, when we’re handling bigger jobs, we can use this data to ensure that we’re getting the right pricing.”

Context - Stephen talks about how having all the measurement data on the negotiating table helps him to avoid being overbilled.


Fast tracked repair and maintenance projects

“With most companies in today’s world, it’s like when you have to do something, you want to get it done right away. So knowing that we have that data is helpful to know, because when we need to get a job done in the future, we’ll have that square footage data that we can easily pull and get our information faster versus running in circles, trying to figure out what we need to do.”

Context - Stephen talks about how measurement data from SiteRecon helps fast track the process of getting the right vendor for the job.


SiteRecon data helps weed out vendors who'd do poor jobs

“There are a lot of landscaping companies that don’t care and are trying to get the cheapest price and in the end, it hurts the business that they’re working for and we’ve seen that firsthand. So we’re trying to get the best that we can get and having that data - even though we might not use it everyday - is going to be a huge help.”

Context - Stephen talks about how SiteRecon data helps him weed out vendors who'd do poor jobs because they're charging too little to do the job properly.


Other measurement tools aren't as accurate as SiteRecon

“I was measuring manually using Google Earth but the more I read about it, I found out that it can be a little bit inaccurate. So I didn’t want to do it anymore. So I was looking for a better tool for a while and I found it.”

Context - Stephen talks about his experience of using other tools and how they compare to SiteRecon.


Accurate data helps us get the price from the vendors

“A lot of our paint vendors would say that your canopy is x amount of square feet and this is what we’re charging. Now that we have the data, we can say, it’s only this much. Give us a lower price. It is helping us ensure that we get the best price we can.”

Context - Stephen talks about how having accurate data helps to get the best possible price from the vendors.


Any company can use it and benefit from it

“We’re a convenience store but I think retail stores, standalone stores, or any company that needs that kind of information can use it and benefit from it.”

SiteRecon automates property measurements for...

Snow management

Parking lots, sidewalks and pavement surface areas for snow plowing and de-icing estimations

Lawn care

Turf, hard edges and soft edges for lawn care, irrigation and fertilization

Shrub care

Beds and pruning surface areas for shrub care

Tree care

Tree count and height for estimating tree care operations

  • What is SiteRecon?

    SiteRecon is an end-to-end, fully automated property measurement solution.

    It is an online platform that measures the properties for you. You have the option to measure properties on your own or get them measured by the software.

    It has a button - 'Get Measurements' - that creates orders to generate property measurements.

    All you need to do is input the address, select the features to measure and press that button - SiteRecon pulls the property outline and high resolution aerial imagery; measures the property, checks for quality and delivers the data.

    Result - fully automated property measurements.

  • What can I measure with SiteRecon?

    You can measure standard features such as surface area of turf, beds, sidewalks, parking lots; length of soft edges and hard edges; count of trees and palm trees.

  • What will the delivery time look like?

    Depends on the size of the property, the number of features to be measured and the volume of order traffic. In case the system is not swamped with measurements (>95% of the time), you can expect to get back the measurements within:

    • 30 minutes for a residential property where you need turf area.
    • 5 hours for a 10 acre property with turf, beds, trees, sidewalks, and parking lot measurements.

    Why does it take 30 minutes to do turf on a residential site? Because someone in our team always eyeballs the measurements extracted by the computer algorithm from aerial imagery to make sure that the data created is accurate.

  • How accurate is it?

    • Map outlines are accurate within 7 cms of their actual position on the ground. Measurement numbers are extracted using these map outlines.
    • You can get similar accuracy from a property survey is someone moves the measuring wheel exactly along the boundary of the parking lot on the property. And then repeat the exercise of turf, beds and all other features that you measure

    SiteRecon users have verified the measurements through site visits and you can see their testimonial in the case study videos.

  • How does SiteRecon handle a property covered by trees?

    SiteRecon combines different sources of imagery to get the most complete picture of the site -

    • Leaf-off imagery collected during winters to see through tree canopies
    • Street imagery to get a view from ground

    The above sources are combined with the latest high resolution aerial imagery of the site to extract measurements.

  • Can SiteRecon measure a property that was recently constructed?

    Yes. SiteRecon access the best-in-class aerial imagery from Nearmap to extract measurements. Nearmap imagery is collected over 700 cities within the last 1-9 months. The collection frequency depends on how big your city is. The bigger the city, higher the collection frequency.

  • Can SitRecon measure hundreds of properties in one go?

    Yes. It is possible to place bulk orders on SiteRecon. This how it works -

    • Upload an excel containing the list of addresses and the measurements needed.
    • Review if the right location and property outline was picked up for the address.
    • Click on 'Get measurements'
    • Properties are mapped at a rate of few dozen per day and the support team follows up to ensure that the data is reviewed and approved.
  • Is there a restriction on the type of properties that SiteRecon can measure?

    No. SiteRecon supports measurements for -

    • Residential properties
    • Commercial properties
    • HOAs - common areas, private areas
    • Municipal right-of-ways
    • Sub-parts of larger properties
    • Properties outside cities in continental US - in Alaska, Hawaii, Samoa, Canada, Venezuela and Antarctica.
  • How do I take the measurements to the field for site visits?

    You can open SiteRecon app on mobile devices such as smartphones and tablets/iPads. As long as you have an internet connection and a mobile in the field, you can access the maps.

  • How do I share the data with my team and customers?

    SiteRecon enables you to share maps with accounts added to your organization's workspace. Everyone added to the workspace can view the maps and measurements

    For people outside the team, you can share a map just like sharing a YouTube video - using a web page link.

  • Who uses the platform? What is their use case?

    The most common users of the platform are -

    • Business developers - ordering measurements while working on opportunities
    • Estimators - offloading measurement tasks on the platform
    • Operations managers - verifying the maps and measurements through site visits
    • Admin and support staff - helping leadership of their companies execute bulk orders on the platform when they decide to move to a business management software like Aspire.
  • What does the onboarding process look like?

    Once you decide to subscribe, there are five steps to go through -

    • Signing data license agreement
    • Paying for platform subscription
    • Signing up on the platform
    • Completing the 1-hour training call with SiteRecon team
    • Ordering first property to measure
  • Our company doesn't have a lot of volume of property measurements. Will we benefit from it?

    Even if you have 50 properties to measure every year, those are 50 opportunities to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • I can't afford it since I've already bought the annual subscription of another property measurement tool.

    You have only paid for the software subscription. You haven’t paid the real cost of using it - the cost of time invested into measuring properties and the missed opportunity to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • What is the ROI?

    We help you discover the ROI (return on investment) on our demo call.

    You can also see the ROI on the Greenscape and Mainscape Case Studies page.


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