GreenEarth automates property measurements

SiteRecon adoption: January 2021

Source of measurements before SiteRecon - Go iLawn®, Google Earth, Site Visits

*Go iLawn® is a registered trademark owned by GIS Dynamics

Revenue: $74 million


Pioneer: Krystin Freed


Key benefits

200 hours of sales time saved in 2 months

Time to estimate went down from 5-10 days to 2-3 days after

Putting more sales through the funnel


Initial Skepticism and now - Its impressive, it proved me wrong!

"It was a program I have never heard about, I have been old fashioned with AutoCAD, Google Earth and site visits so I was not sure how accurate it would be."

Context - Krystin talks about how she found out about SiteRecon and her thoughts when she heard about it for the first time.


Before and after SiteRecon


Online measurement softwares have old imagery (including paid ones that are popular uses)
As a result, had to schedule half-day long site visits to do takeoffs
Can't be in office so work backlog starts to accumulate

After :

Latest imagery for sites constructed in the last 1 year is available
So site visits not always necessary for new properties
Staying ahead of task load

Context - Before SiteRecon, properties were measured on online software or directly through site visits when images weren't updated


Time do to takeoffs = Time to do estimate

Before - Doing takeoff takes 3x time compared to estimates.
After - It takes the same amount of time. Now, Krystin just needs to review the maps and in some cases visit the to map out irrigation network.

Context - Time to estimate went down from 5-10 days to 2-3 days after adoption of SiteRecon, enabling sales team to qualify leads faster and have smarter conversations with


Support sales and ops with higher value deliverables - 1

With more time on hand now, Krystin can -

Do a deep dive on larger projects she is estimating
Knock out enhancement estimates faster
Producing high value assets instead of doodling all day on a computer screen to do takeoffs

Context - Before SiteRecon, properties were measured manually on online software or directly through site visits


Support sales and ops with higher value deliverables - 2

Participate in project kick offs,
Help out teams in field
Raising the bar for the contribution done by the estimating position for the team.

And in the future, Krystin can support more sales reps.

Context - Before SiteRecon, properties were measured manually on online software or directly through site visits


The nuts and bolts of improving accuracy

The software doesn't miss anything
polygon boundary covers the assets tightly and
The boundaries are snapped so do not overlap

Result - The maintenance team & crews can work with tighter estimates; Sales team gets accurate quotes

Context - Doodling on screen for hours to map a property and adding miles to the work truck or personal car is not estimating


A new tango between the sales and estimating

Faster turnaround to get back to clients faster
Accuracy ensures apples to apples comparison
Create the estimate right in one go, get rid of the back and forth


Krystin's 2 cents for Estimators industry

"Its a great program that's constantly improving"
"Would definitely recommend it if they're, i can't just sit here measuring things all the time"
"Almost eliminates the tedious processes so that you can focus on the bigger picture of work"

See other case studies

Greenscape Inc.

Daniel Currin, CEO


Nate Hyde, VP Sales


SiteRecon automates property measurements for...

Snow management

Parking lots, sidewalks and pavement surface areas for snow plowing and de-icing estimations

Lawn care

Turf, hard edges and soft edges for lawn care, irrigation and fertilization

Shrub care

Beds and pruning surface areas for shrub care

Tree care

Tree count and height for estimating tree care operations


See SiteRecon in Action

Measure properties at the click of a button

  • What is SiteRecon?

    SiteRecon is an end-to-end, fully automated property measurement solution.

    It is an online platform that measures the properties for you. You have the option to measure properties on your own or get them measured by the software.

    It has a button - 'Get Measurements' - that creates orders to generate property measurements.

    All you need to do is input the address, select the features to measure and press that button - SiteRecon pulls the property outline and high resolution aerial imagery; measures the property, checks for quality and delivers the data.

    Result - fully automated property measurements.

  • What can I measure with SiteRecon?

    You can measure standard features such as surface area of turf, beds, sidewalks, parking lots; length of soft edges and hard edges; count of trees and palm trees.

  • What will the delivery time look like?

    Depends on the size of the property, the number of features to be measured and the volume of order traffic. In case the system is not swamped with measurements (>95% of the time), you can expect to get back the measurements within:

    • 30 minutes for a residential property where you need turf area.
    • 5 hours for a 10 acre property with turf, beds, trees, sidewalks, and parking lot measurements.

    Why does it take 30 minutes to do turf on a residential site? Because someone in our team always eyeballs the measurements extracted by the computer algorithm from aerial imagery to make sure that the data created is accurate.

  • How accurate is it?

    • Map outlines are accurate within 7 cms of their actual position on the ground. Measurement numbers are extracted using these map outlines.
    • You can get similar accuracy from a property survey is someone moves the measuring wheel exactly along the boundary of the parking lot on the property. And then repeat the exercise of turf, beds and all other features that you measure

    SiteRecon users have verified the measurements through site visits and you can see their testimonial in the case study videos.

  • How does SiteRecon handle a property covered by trees?

    SiteRecon combines different sources of imagery to get the most complete picture of the site -

    • Leaf-off imagery collected during winters to see through tree canopies
    • Street imagery to get a view from ground

    The above sources are combined with the latest high resolution aerial imagery of the site to extract measurements.

  • Can SiteRecon measure a property that was recently constructed?

    Yes. SiteRecon access the best-in-class aerial imagery from Nearmap to extract measurements. Nearmap imagery is collected over 700 cities within the last 1-9 months. The collection frequency depends on how big your city is. The bigger the city, higher the collection frequency.

  • Can SitRecon measure hundreds of properties in one go?

    Yes. It is possible to place bulk orders on SiteRecon. This how it works -

    • Upload an excel containing the list of addresses and the measurements needed.
    • Review if the right location and property outline was picked up for the address.
    • Click on 'Get measurements'
    • Properties are mapped at a rate of few dozen per day and the support team follows up to ensure that the data is reviewed and approved.
  • Is there a restriction on the type of properties that SiteRecon can measure?

    No. SiteRecon supports measurements for -

    • Residential properties
    • Commercial properties
    • HOAs - common areas, private areas
    • Municipal right-of-ways
    • Sub-parts of larger properties
    • Properties outside cities in continental US - in Alaska, Hawaii, Samoa, Canada, Venezuela and Antarctica.
  • How do I take the measurements to the field for site visits?

    You can open SiteRecon app on mobile devices such as smartphones and tablets/iPads. As long as you have an internet connection and a mobile in the field, you can access the maps.

  • How do I share the data with my team and customers?

    SiteRecon enables you to share maps with accounts added to your organization's workspace. Everyone added to the workspace can view the maps and measurements

    For people outside the team, you can share a map just like sharing a YouTube video - using a web page link.

  • Who uses the platform? What is their use case?

    The most common users of the platform are -

    • Business developers - ordering measurements while working on opportunities
    • Estimators - offloading measurement tasks on the platform
    • Operations managers - verifying the maps and measurements through site visits
    • Admin and support staff - helping leadership of their companies execute bulk orders on the platform when they decide to move to a business management software like Aspire.
  • What does the onboarding process look like?

    Once you decide to subscribe, there are five steps to go through -

    • Signing data license agreement
    • Paying for platform subscription
    • Signing up on the platform
    • Completing the 1-hour training call with SiteRecon team
    • Ordering first property to measure
  • Our company doesn't have a lot of volume of property measurements. Will we benefit from it?

    Even if you have 50 properties to measure every year, those are 50 opportunities to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • I can't afford it since I've already bought the annual subscription of another property measurement tool.

    You have only paid for the software subscription. You haven’t paid the real cost of using it - the cost of time invested into measuring properties and the missed opportunity to have smarter pre-bid conversation with prospects, qualify leads faster, increase closing rates and optimally allocate sales reps’ time that you will miss out on if you continue with the old way of measuring properties.

  • What is the ROI?

    We help you discover the ROI (return on investment) on our demo call.

    You can also see the ROI on the Greenscape and Mainscape Case Studies page.


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