The new season is about to start - which means it’s time for PROSPECTING! 🧐
Are you excited about it? Me neither, lol.
Prospecting is like looking for dates in a bar. It's not easy and may involve a lot of drinking. 😁
Need a wingman? I've got you covered.
I've been talking to a lot of successful lawn care professionals and learned some new tricks that may help you make your "dates" successful. Lawn care marketing isn't easy - the competition is cutthroat and standing out becomes very difficult given that the end product is same for all businesses - more or less.
Guys use lawn care mailers before spring season to get as many clients as they can but here's the thing - they all look the same. Sure the font could be different, the colors could be different, but at the end of the day, they're pretty much the same.
There is a way to stand out though - by personalizing your lawn care mailers! The companies that have tried it have closed 2X more!
Lawn Care Marketing done right!
Ever heard of Weed Man? Yeah, that little lawn care company. Wonder how it became so big?
There is a famous story about one of the early branches of Weed Man in Canada – the franchisee owner hired a bunch of college grads to measure every yard in the city. With tens of thousands of lawns measured, he sent out personalized lawn care mailers that contained pricing information and grew to be the biggest Weed Man franchise at the time.
The reason is simple – personalization doubles close rates.
Close 2X more business with personalized mailers
PERSONALIZED MAILERS WORK - period! It makes people feel important and people love that feeling.
I was talking to Chad Diller the other day. He’s the VP at Landscape Leadership and helps landscaping and lawn care businesses maximize their potential. He said he was able to close 2X more business with personalization.
Personalize the sh** out of your mailers
1) Measure a set of properties in advance that you want to target.
2) Print out mailers with the maps of those properties and a quote.
3) Send them out to your prospects.
Imagine your prospect opens their mailbox and finds something like this:
So, if you haven’t started yet, LET'S GOO!! There’s no time to lose. Other landscapers might already be targeting prospects in your area.
Don’t have the manpower to map thousands of sites?
Let me help you.
Your prospects when they open their mailbox.